The Hidden | Episode One: Meno's Paradox | History of Ideas

A little nuance on big data. The company (or programmer) need to understand the questions people will ask, before they ask it. So collecting the data, and storing it, is one part of the big-data equation. Preparing the answers, and skewing the results to influence/help people, is the second part. The second part is called 'the algorithm'. The money investment you reference is the former, not the latter.

Really interesting insights. Scintillating!