7 Eleven is going retro in Sweden

Stockholm was the location of the convenience mega-chain’s first European location back in 1978. BVD, Stockholm-based studio take on a rebrand of the 7-Eleven stores in Sweden.

7-Eleven’s 80-year-old graphic identity by amplifying its most distinct elements. Specifically, the reimaging focuses on 7-Eleven’s green-and-orange pinstripe pattern, which has fallen out of favor in recent years.

Тэги:

#7-Eleven_(Business_Operation) #Sweden_(Country) #7-11 #7_Eleven

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