Behind Costco's Treasure-Hunt Shopping Strategy | WSJ The Economics Of

Behind Costco's Treasure-Hunt Shopping Strategy | WSJ The Economics Of

The Wall Street Journal

4 года назад

2,546,341 Просмотров

Ссылки и html тэги не поддерживаются


Комментарии:

@advancetotabletop5328
@advancetotabletop5328 - 17.01.2023 08:07

“Not going to be there forever“ also means that CostCo‘s buying agents can buy what’s on sale, rather than having to pay higher prices to keep everyything in stock. Of course, many items, such as their rotisserie chicken, have to always be available.

Ответить
@ccheetah
@ccheetah - 18.01.2023 09:55

They did not mention that Costco also sells Gas at a cheaper rate than a normal gas station. So you end up shopping and refueling in the same trip.

Ответить
@recremy207
@recremy207 - 18.01.2023 10:49

I love Costco.

Ответить
@suvesu1739
@suvesu1739 - 19.01.2023 10:51

They’ve missed out on tens of thousands of dollars in revenue from me because it’s insanely difficult to find anything. I’m not an impulse buyer and neither are the majority of shoppers. Costco’s only success comes from being the first retail warehouse not from its ‘innovative’ business strategy.

Ответить
@bittergourd
@bittergourd - 19.01.2023 23:36

As a simple man, I value my time, I absolutely do not enjoy shopping household items, I do not like lines, I do not care for penny savings, and therefore I hate Costco.

However, my wife does most of shopping. So kudos to Costco for taking my money anyway 🫠

Ответить
@JohnAK72
@JohnAK72 - 22.01.2023 08:48

USA USA USA

Ответить
@lijames8989
@lijames8989 - 23.01.2023 21:16

Good couple of points, but definitely would be much more interesting if it dives deeper into specifics. For example, I am always interested in how those merchants or Costco decides what to put onto shelves. I am sure there is a margin target that the items have to hit in order to return, and there are also membership benefits that certain things only show up in a very short period of time during a whole year. It seems that Costco has been really good about picking the items that the customers want, and I think that is one key component that keep people coming back thinking of buying basic items, ending up with a lot more impulse buys.

Ответить
@silvershandiin
@silvershandiin - 29.01.2023 10:45

Wow I never realized that there aren’t any labels on the aisles!? I don’t know how I know where to look but I just do??

Ответить
@xenagirl2037
@xenagirl2037 - 30.01.2023 00:34

Costco and Sam's both are offering a unique experience and I get excited to spend a few hours there. No other store makes me feel that way.

Ответить
@rulinghabs
@rulinghabs - 31.01.2023 20:48

I have heard their corporate offices are very bland, meaning they don not waste money.

Ответить
@seeyoucu
@seeyoucu - 02.02.2023 20:31

Nice

Ответить
@blue7lvn245
@blue7lvn245 - 03.02.2023 21:25

Costco is dope, screw amazon

Ответить
@tidy
@tidy - 07.02.2023 00:50

I go in with my shopping list, get what I want and leave! I don't go up and down the isles! I hate crowds!

Ответить
@Whitneypyant
@Whitneypyant - 04.03.2023 17:23

I saw costco and target are those stores that you come in to buy one thing but ended leaving with $100 of items.

Ответить
@jerryphilips9346
@jerryphilips9346 - 18.03.2023 05:12

They are just like smaller version of IKEA 😂

Ответить
@JaydenHerrin-xk1vw
@JaydenHerrin-xk1vw - 21.03.2023 09:49

Costco wholesale
—————
—————
—————

Ответить
@lilrr1431
@lilrr1431 - 24.03.2023 00:15

Americans are so HUGE jeez

Ответить
@SG-op6nc
@SG-op6nc - 24.03.2023 18:47

Great video BUT completely missed the mention of supply chain integration. Costco buys entire vineyards' production or entite chicken farms in order to keep prices under its control. Second omission is mention of Costco's instore sampling which is pretty smart. Third omission is how they keep prices of hot dogs and pizza low in their in store restaurants to draw in shoppers.

Ответить
@hilariohernandez
@hilariohernandez - 26.03.2023 15:09

So it's like Aldi's big brother?

Ответить
@hilariohernandez
@hilariohernandez - 26.03.2023 15:21

No mention of their gasoline?

Ответить
@MarcusAurelius7777
@MarcusAurelius7777 - 05.04.2023 23:46

Wider aisles for all the fat customers...🤔

Ответить
@joshs3916
@joshs3916 - 06.04.2023 04:33

If you think you’re walking past the food court and not getting something, you’re lying to yourself lol

Ответить
@TaigiTWeseDiplomat--Formosan
@TaigiTWeseDiplomat--Formosan - 08.04.2023 20:08

0.0

Ответить
@Joeythegoats
@Joeythegoats - 09.04.2023 01:46

Costco need to be in Europe

Ответить
@user-ub1gz8lx8c
@user-ub1gz8lx8c - 26.04.2023 01:38

Fing love Costco

Ответить
@Hoppp4848
@Hoppp4848 - 31.05.2023 01:54

"Boasting over 803 locations"
Why would you say such a thing It just implies 804 locations

Why not just over 800

Ответить
@mwp1088
@mwp1088 - 11.06.2023 19:35

Costco is life! Biggest thing you missed is the return policy, it’s why you can buy now and think about it later. I am never worried about getting stuck with something. Also their online selection for bigger items (like patio furniture for example) is really good and very high quality.

Ответить
@waynesutherland-rs6ct
@waynesutherland-rs6ct - 15.09.2023 06:25

a paid add

Ответить
@mentugo
@mentugo - 17.09.2023 09:58

lol, they also will be taken over soon by online shopping. Their concepts are interesting but seem so outdated todays world. Who has time anymore, running around big hallways?

Ответить
@django-unchained
@django-unchained - 18.09.2023 19:39

Here in Sweden when Costco opened, prices are not especially cheap by any stretch but often "ok" in bulk. Reason is many items are imported from US and our currency is super weak vs USD. So compared to stores operating only with EU products Costco is actually a bit more expensive.

But customers still like it because it's interesting products and many things you can't get anywhere else. Feels very American and that is an experience in itself :)

Ответить
@AriannaAyers
@AriannaAyers - 11.10.2023 17:28

Costco - no. 💔

Ответить
@MrGeary08
@MrGeary08 - 22.10.2023 02:43

Keeing things on pallets instead of stocking onto shelves is not a “little bit of saving” that’s absolutely huge. I work for Target and my entire day is spent updating shelf counts or restocking shelves, either directly from a truck or from the backroom.
Costco doesn’t even have a backroom, you are shopping from the backroom. Completely understated how much more efficient that is.

Ответить
@jeronbrown7313
@jeronbrown7313 - 01.11.2023 12:06

I love Costco! They can keep doing what they’re doing and I’ll keep showing up faithfully!

Ответить
@spjr99
@spjr99 - 23.01.2024 06:05

It goes Heaven, Hawaii, Disneyland and then Costco.

Ответить
@noniboo1521
@noniboo1521 - 27.01.2024 02:34

When i go to Costco, i count that as a walk on my weekly exercise count.

But Costco prices went up quite a bit last year and i no longer consider everything a good deal. So what i buy varies from each trip.

Ответить
@jimmycain8669
@jimmycain8669 - 27.02.2024 01:50

I don’t shop where the products are like an Easter egg hunt. I was a member went a few times and took my loss.

Ответить
@Animallover-k7m
@Animallover-k7m - 11.03.2024 02:26

I always joke that Costco is a place you go for a chicken and come out with a sofa!

Ответить
@nullnull4900
@nullnull4900 - 09.04.2024 00:45

America hunger to consume products regardless to the actual need is what drives USA economy. None of these models will grow as big in Europe or other parts of the world.

Ответить
@NatitleAlexander-qw1ls
@NatitleAlexander-qw1ls - 11.04.2024 20:04

Good morning Costco grocery store please please bring 8888 million over there to my country of trinidad and tobago as soon as possible thank you I from trinidad and tobago 🇹🇹

Ответить
@samlobo1234
@samlobo1234 - 28.04.2024 22:46

Let me tell you as a Costco fan, the reason customers keeps buying is cuz of the credibility in Costco products, they know those are never deemed as cheap even who doesn’t know about Costco.

Ответить
@riponahmed2726
@riponahmed2726 - 06.05.2024 06:41

This fraud

Ответить
@jameseddy6835
@jameseddy6835 - 26.12.2024 01:19

Very good video. I live alone and I still shop at Costco. I am there once or twice a month.

Ответить
@benjamincrooker2533
@benjamincrooker2533 - 04.04.2025 16:21

Yep, I tried their app, I cannot order and have delivered Kirkland signature frozen pizza. They want me in the store.

Ответить
@denisreznik-j9x
@denisreznik-j9x - 17.04.2025 10:07

Trump's leadership style was different from traditional politicians

Ответить
@denisreznik-j9x
@denisreznik-j9x - 30.04.2025 10:07

America's commitment to freedom continues to be a beacon for many.

Ответить
@朱麗華-l6u
@朱麗華-l6u - 11.05.2025 06:48

你的葡萄,藍苺,蔓越莓乾,蔓越莓汁!

Ответить
@朱麗華-l6u
@朱麗華-l6u - 11.05.2025 06:48

最愛是草苺(莓)果汁

Ответить
@朱麗華-l6u
@朱麗華-l6u - 11.05.2025 06:51

猴子,大陸ebay,365+1便利包,貨運出倉!

Ответить
@NatitleAlexander-k9z7y
@NatitleAlexander-k9z7y - 20.05.2025 05:21

Could you please come over and help use build our own Costco grocery store for my country of Trinidad and Tobago 🇹🇹🇹🇹🇹🇹🇹🇹🇹🇹🇹🇹🇹🇹 come over please please please please

Ответить