威尔斯陶瓷全球营销中心 空间数字体验设计 Venizea Ceramic Tile - A Journey of Good Ceramic tile Interactive Experience

CT.LAB基于威尔斯陶瓷品牌的“威尼斯情怀”，结合现代科技与水的情怀，通过展厅三个展项多方面展示了瓷砖艺术的典雅。

“瓷砖的无人之境”系列影像互动装置，以着人与自然的主题展开，通过科技的形式和手段模仿自然环境，让参观者仿佛置身于一个瓷砖的艺术空间。

“企业文化互动展示”多屏联动系统配合大堂室内装潢，装载着威尔斯陶瓷发展大事记、品牌规划蓝图、产品效果图等。当参观者拿起大堂中的iPad点选界面时，即可在大堂的大屏幕中出现相应的介绍及图片。

“一块好砖的品质之旅”互动触摸墙，参观者与墙身的瓷砖生产流程插画互动，当触摸墙上特定位置便会触发一系列小动画，绘声绘色地展示炼制瓷砖过程。

By combining modern technology with sense of flowing water, CT.LAB demonstrates the elegance of tile art with three exhibition items based on the Venetian sentiment of Venizea Ceramic Tile.

Named “Ever-changing”, the series of interactive image installation are based on the theme of human and nature. They imitate the natural environment through the form of science and technology, letting visitors feel as if in a space that is filled with tile art.

The "Interactive display of enterprise culture" on multi-screen linkage system is equipped with the lobby interior decoration, the screen is loaded with development events, planning blueprints, product renderings of Venizea. When visitors pick up the iPad and choose interface, corresponding introductions and pictures will appear on the large screen in the front.

Through an interactive touch wall named "Tour of a good tile", visitors can interact with illustrations of the production process of ceramic tile. When touching a specific position of the wall, a series of short animations will be played and the process of refining ceramic tile will be vividly presented to viewers.

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