The Future Of Rolex - Grey Market

Great video thanks

This is a good move by Rolex in order to secure their Brand for years to come.. to many slimey Jewelers making the brand look bad...

Rolex will do great with this. CPO cleaned, by Rolex, tested by Rolex, warranty worldwide by Rolex. They need to control as many markets as they can to protect their brand and its pricing. Grey market dealers pricing will go down further. They will have to be less than retail and less than Rolex CPO. Those guys only making $500-$1000 on a watch. Why even invest $10k or more to make less than $500. This is trouble for grey market dealers. AP & VC grey market prices may rise.

hello, wake up.
a watch is a consumer product, in general if something is still in production and you're using it, you stand to take a hit on it's value.
This is true of all products, the market may boom, possibly due to an influx of "investors", or for a time demand may outstrip supply forcing prices artificially high, But in the long run eventually demand for the product will be met and there is then no reason for that product to sell second hand for more than retail.

Rolex hold retail prices falsely low, police who they retail to and supply is limited so second hand values are strong. But understand that is a temporary situation. The demand for the product will change, other makes will become desirable, consider this, there are people who judge Omega to be superior to Rolex, 30 years ago that was inconceivable. Omega were making quartz watches and heading into Invicta territory, now there are waiting lists for watches that retail near Rolex prices.

Hi, here in the Netherlands they also sell older watches (2017 Hulk 22500€ without box). So I don’t think your comment of 3yrs is wrong. I wonder where the hulk is going. I bought a 2018 for 19k€ because I like the green

I like it. I’m paranoid so I’ve only bought from an AD. It’s good to know that more options will be available for purchasing especially with a Rolex certificate.

Think the market will go back to pre Covid level. Stainless steel Daytonas have never been worth more than retail .

Just walked into an AD and they were selling a cpo panda for $23k.

It’s already here in Atlanta

OLD NEWS BUDDY

Biggest news ever, is the money laundring investigation, that is going on worldwide now. 10hrs ago 4 arrests have been made at one of the biggest watch dealers in UK! Consignement watches worth of 10 Million £ have been seized, confiscated. This scandal on the free greymarket side, will probably give the CPO from Rolex a super push and people might tend to go to the "safe haven"" of Rolex instead of the greymarket😢 Super bad news, guys...and I feel sorry for those that will be affected and they haven't done anything wrong. Many good people as watch dealers also outthere❤

Hopefully when Rolex flood the market enough retail will become a normality.

Happy New Year! 🥳

Looking forward to buying my first Rolex in 2024-25.😁

I find it impossible to believe perfect replicas are not already in Circulation! With Rolex scrambling and then removing accessibility of serial number info, I can only see buying certified.

speculators caused the bubble, they will get the crash like they did in real estate in 2008.

What do you think about Rolex entering the Grey Market? Will it help or hurt the Rolex brand and Rolex prices?