Lesley Hensell, of Riverbend Consulting, on helping sellers restore their accounts on Amazon

Kevin Lee interviews Lesley Hensell, of Riverbend Consulting. Lesley's company helps 3rd party sellers restore their accounts after a suspension, deactivation, or block.

Lesley and Kevin cover a lot of ground in this interview that should be of great interest to anyone with a storefront on Amazon, including:
- The many the challenges of working with Amazon, including unreasonable testing requests that make no sense.
-The importance of diversification for businesses on Amazon (i.e. maintaining presences on their own sites or via Shopify).
-"Brand gating" and how to avoid it.
- Do's and Don'ts when using AI to create Amazon product descriptions and imagery
- The importance of keeping accurate invoices and testing documents, given that Amazon may request them in the event of a suspension or issue.
- The key forensic role that Returns Reports play in helping sellers identify and address issues with their products, reducing risk and improving customer satisfaction.
- The importance of optimizing Amazon product listings for SEO, as they can rank higher in Google and Bing than a seller's own website.

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