3 REAL reasons Katy Perry keeps struggling with her branding

Not to seem shallow but the haircut did not look good on Katy Perry the way it did on Miley Cyrus. She also seemed to be trying too hard during all these new eras. She needs her sound to change not her looks.

Katy Perry is having a midlife crisis. She's 40 years old and it is extremely difficult for women to age in our youth obsessed society. ESPECIALLY women in the public eye. There's so much pressure for women to be in their "prime" for as long as possible that this is what happens. Women of a certain age do everything they can to stay in that prime. Jennifer Lopez is doing the same thing. That's what the album, tour, and movie were all about. Her moment when she was in her "prime" was the y2k era and those aesthetics were v trendy at the time and I think she saw that as her opportunity for a come back. It really clicked for me with that clip from the documentary that went viral where she was talking about how she liked to wear her hair a certain way because it reminded her of when she was young. Katy is doing the same thing. I think she saw the hype over Kesha and Lady Gaga releasing new music and saw it as her opportunity for a come back.

I feel like Miley kinda stole Rihanna’s look or was at least hugely influenced. I’ve always felt that way and if you were around and an early Rihanna fan I think you can maybe agree.

Her peak was in the early 2010s and most people just fade away over time.

For most pop artists I'm familiar with, I know something about their story. I know where they came from, how they've evolved, and that all helps me solidify their branding in my mind. Katy Perry though? It's like she just appeared one day in the 2000s. She has no story. I don't even mean that she's an industry-manufactured star. There are other industry-manufactured stars who still somehow give themselves a story to remember.

No creativity, no vision, just bops from the music industry factory.

Because y'all don't let her evolve, end of discussion.

She’s not struggling at all lol her brand is camp, it’s just not connecting in the same way it once did but she’s still authentically herself and always has been

Her next rebrand will be country music as a trad wife. Guaranteed. It's the only path left for her and Nashville loves when culture vultures come their way. She'll be their next Post Malone.

This video would benefit from a louder sound.

What I think Katy Perry Needs to do to save her Brand:

1. Real Therapy and/or Shadow Work.
2. New Beauty Regimens that Upgrade the Face & Body.
3. A Completely New Team/New Management.
4. A New Style and/or Aesthetic that can actually fit within her brand.
5. A Bunch of New Producers who she has never worked with.
6. Maybe think about signing with another Record Label or Go Completely Independent.

I think that If Katy does at least 3 or More of these steps, she could have a decent rollout and era that Old Fans and New fans could actually love.

As a straight masculine male who doesn’t care too much about Katy Perry, this was an interesting video. 🎉 Now I need to figure out how to get out of the algorithm. 😅

“underperforming your” and almost every date is sold out 😭

i think she should embrace her old style and make music that will cater to people’s nostalgia. i would love to see something like her old pop songs with music videos full of interesting storylines

I'm not sure a person involved in the death of a nun, and accused of draining seniors savings should be allowed to come back.

The issue is she is not an artist shes a product. She doesn't seem to have the soul or creative vision to keep evolving and making music. The reason Gaga is doing so well is she lives and breathes her art and her music has depth to it. She programs in the studio, writes the music, and some of the instrumental tabs, she creates a good amount of tracks that are actually about something real. She directs her stage shows and appearances.Katy is non of that. All of her work is bubblegum pop written and produced by other people with some input. She hasn't grown up musically and feels really disingenuous. It s all about staying relevant rather than genuine. Shes rich now and just doesn't have any reason to strive. The production quality on the music and the show is awful as well.

would LOVE to hear you speak about copycats/or how to take inspiration effectively/the right way. please speak on this! not enough creators do, and i'd love to hear your insight. you make a lot of tutorials/how-tos and inspire a lot of other creatives, so you're bound to have some people that might take it slightly too far.

Poor little billionaire, I cry upon her misfortune and hard existence 😭

Lady Gaga learned from her past works that not everything will work out and fans will like. And she went back to her old roots and gave Little Monsters new music that defines her.

She's just artificial.

Hey I love your channel and its concept. It’s great seeing people with an educational foundation to backup the content they’re creating. Super insightful (and inspiring to watch you grow ). Btw where’s the accent from 👀

Miley was never true to herself, she took everything from Madonna and Britney and others. Each album had another celebrity aesthetic. She was Madonna, then a 70's/80's rock star, then Tina Turner... I knew, since she was 15, she's gonna use sexuality and vulgarity to re brand herself. But it has been done a million times. For some reason, a female "rebel" is a always a $l*t.

Cozying up to billionaires, working with a r*pist, and evicting nuns, but then trying to brand herself as any kind of good person, let alone a feminist is repulsive. That's why it's not working for her. Maybe if she leaned in to being the straight up villain she clearly is, as evidenced by her own actions, that might work for her. At least it would be authentic.

I feel like Teenage Dream doomed her as well as lifted her. One of the Boys Pop/Rock was iconic in my eyes. At that time, sge was angry, messy but determined. She needs more bite. I'd actually love to see her react to this flop feedback with an angry album. You dislike how we are talking about you? Tell us, Katy! This time right now is PERFECT for a Reputation/ Scarlett album. Make it a Pop Rock album and I'm here for it.

그녀 변기했습니다..
하지만 그녀 분투하는 때문에 그녀 인생이다

I think there’s a lack of authenticity that people can tell from a mile away.

I think she doesn't care anymore. Sorta like Rhianna. But still has to produce music (maybe cause of her contract)

she's a bad person, period. who cares about the brand of a terrible human being?

I think the problem is that she has been out of touch in a way. The fact that she worked with Dr.Luke now was the part that fans aren't happy with for good reason. I think she needs to return to that era of teenage dream but mix with the Katy of now or experment with her original sound. Most importantly not have Dr. Luke in the mix this time. Its ok to be inspired but make sure to add your unique flair to make you.

You can only do bubble gum pop for so long.

Katy has said a lot of times she wanted to make a dance album and a acoustic one, 143 is the dance album so I really want to see what she is gonna come up with the next record. I do think 143 has many flaws but I can't really help that GORGEOUS and ARTIFICIAL hit real hard for me 😭😭

She's the Queen of Tacky!

When I first saw Katy Perry it was a PBS special, just her and a guitar on stage singing about how she wants to be one of the boys. And I was like this girl is so talented! I didn't think she was going to make it big, I just thought she was like how I felt about Tori Amos when I first discovered her at age 16. I liked that she was different, that she had her own sound, that she wrote her own songs! I think she needs to go back to that. Just a girl with her guitar being herself which is a lot like Zooey Deschanel that's who Katy Perry is! Quirky, silly, colorful, and fun! That doesn't age out. What does aged out is the superficiality of having other people create your brand instead of you being authentic to who you are, no matter what that is! Even if it means she goes back to singing Christian songs whatever floats your boat. But she needs to do whatever it is she wants instead of doing what she thinks everyone else wants that's the key❤

Katy Perry is basic. Through and through. Some industry execs gave her a persona and she just isn’t interesting or clever enough to do better.

Just be basic Katy. Paltrow made a whole second life as a wannabe “lifestyle influencer” and has been widely successful.

May be time time to hang up music altogether

Katy Perry is basic. Through and through. Some industry execs gave her a persona and she just isn’t interesting or clever enough to do better.

Just be basic Katy. Paltrow made a whole second life as a wannabe “lifestyle influencer” and has been widely successful.

May be time time to hang up music altogether

Let's get real now. She has ALL the possibilities to hire a good team to bring her on top of charts. She just doesn't wants that. Perhaps because she thinks she knows better now, while her whole career was set by other people. She didn't wrote ANY of her songs, HELLO.

Okay, but the hair cut thing made sense and there’s nothing wrong with going with it… I also don’t think her team thought the “key to all of that was a hair cut.” I think she may have had some say in that because she sounded authentic in that interview clip. Also, that is something artists do all the time.

The thing is, her music at the time that sucked. She had that song “Swish Swish”, or whatever it was called, with a lot of stars in the music video. That song sucked. She had another song with a rapper that also sucked. I think during this time, she was kind of annoying or problematic … I can’t remember exactly what happened, though.

Those clips of her tour look entertaining, though 😂 At least she gives her all in her performances.

Funny that you mentioned Todd in the shadows...he says he always gets crap from the fan bases ( Swifties, Arianators, the dreaded Beyhive etc) he mentioned that Katy's fans are called Katy cats...he also said that they've never bothered him ...not even once... I think that says it all....

Great Vid K. If I was in the industry on her team I would have her do a whole bunch of features with popular but mostly album artist and what ever vibe authentically and genuinely starts to work from the features then lean into that aesthetic / vibe.

She is so fake, and I kissed a girl is so covertly homophobic ugh

I saw an interview with her once ages ago about how her management / lable wanted to make her a new britney or a new avril lavigne, a type that already existed because that is what people want and she said: No, I want to be Katty Perry! So a new type basically.

I don't think the tour is "flopping hard". It might not sold out in the US, but it is doing great in the rest of the world, speacially Europe and Australia.

She is basically the Adam Sandler of Pop music.

A reason why she's fallen from grace is bad behavior, like working with Dr.Luke on a "feminist" song and then doubling down. Or promoting a space company with Jeff Bezos, and framing it as "women's empowerment". And a long list of other controversies.
People can forgive cringe, awkward flops, even the occasional bad album or song.
But we're in an era where people don't tolerate bad behavior from privileged celebs.

o gosh the crying interview was AWFUL ACTING, it was almost painful to watch, how is that not a meme?

I think it's lack of accountability and authenticity. She lacks both in such extreme ways that it's hard to feel any sort of connection to her whatsoever anymore. When she first came out she was a fun quirky girl. Now she is your typical rich diva Karen.

"no one can deliver a viral hit every time". MICHAEL JACKSON, BRUNO MARS, hell even SABRINA CARPENTER SURE AS HELL DID!!

How would you fix the branding issue