Getting to 'YES!' With Retail Buyers | ECRM Panel Discussion

Yes!

Every CPG supplier wants to hear that word when they meet with a retail buyer. But crushing a buyer meeting is not easy, and getting that yes requires a lot of work beforehand, flawless execution during the meeting, and lots of follow up work afterward.

During a recent panel discussion at ECRM's Beauty Sessions in Tucson, ECRM's Joseph Tarnowski moderated a panel of two superstar suppliers that have gotten to YES many times over the past decade: Osman Mithavayani, Co-Founder of Okay Pure Naturals, and Jack Savdie, SVP of Global Beauty Care. Each of them are ECRM veterans (Osman has been to 75 Sessions ad Jack has been to 21), and has seen tremendous success as a result of their buyer meetngs.

Both brands began as small family-owned businesses with a limited number of SKUs, and over the past decade and thousands of buyer meetings have grown into leading brands in their segments.

During the discussion, Osman and Jack each share their best practices on preparing for, executing and following up from buyer meetings -- whether at ECRM Sessions or in the buyer's office -- and how to pile up those deals consistently. They share tips from their own experience as well as some pitfalls to avoid along the way.

Learn more about ECRM's category-specific sessions here: https://ecrm.marketgate.com/

#sales #cpg #retail #b2bsales #ecrmrangeme

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