Since its launch in March 2023, Riyadh Air has worked tirelessly to promote its brand, strategy, and ambitious goals. The airline has invested heavily in maintaining a prominent presence at major aviation forums and events throughout the year. Currently, Riyadh Air aims to begin operations by Spring 2025. However, from the public’s perspective, there hasn’t been much visible operational progress. Will the airline take-off in 2025?
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Credits:
Script: Adrian Nowakowski
Video: Benjamin Barbe
Thumbnail: Simone Chellini
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