What is Apollo?

Apollo is a SaaS product that automates analytics implementations, enabling organizations to increase ROI from investments in digital analytics. Reduce headcount required to support analytics activities while increasing the quality of your implementation and throughput of your team.

Leverage Apollo for seamless ongoing management of your Google Analytics or Adobe Analytics implementations, or for fast and easy migrations to Google Analytics 4 and Adobe Experience Platform.

Apollo improves the timeliness and accuracy of first party data by automating:
-analytics documentation management (i.e., data layer specification, solution design, and test cases)
-analytics tag manager configuration
-analytics platform configuration
-data layer and tagging validation
-consent management platform integration

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