EVERY STEP of Commercial FILMMAKING Explained: in 10min

Great video! This helps so much!

Well that was useful 👍

Would like to know more please

watched

I make commercials for a living and I rarely get to go through this entire process. It's usually much more condensed and abbreviated. This isn't a knock on this video - the video is fantastic. The purpose of my comment is to reassure filmmakers that they can still be successful and make a good living even if they don't operate on this level. Like Mark mentions near the end, he too worked with small crews and small budgets. This is the reality of most projects for most filmmakers. Again, there is nothing wrong with working on a smaller level. There are many local and regional companies that don't have big budgets, but still need to advertise. I have a salaried position with a company. Most of the commercials I make are made by a crew of just 2-3 people.

Awesome! Just what I was looking for. However I also need to know the 'sound' part of the commercials. Please help.

How do you get an ad agency to represent you or me make you part of the roster?

Oh gawd...

Why did I decide I wanna work in that industry again?

amazing. How you get the ad agencies in advance? This would be a really helpful information

Hi, I'm watching your video two years later and I confess that I found it incredible, thank you very much for sharing your experiences. A big hug from Brazil. He won another writing.

Anything from u is always welcome sir. Let’s goo

Hi Mark thanks for the awesome video.... I would definitely like to know more on commercial filmmaking.

Better to be stressed than confused, good one! Greetings from Germany

This is nice and helpful Mark, thank you.

🔥

I’m wondering how much a commercial like this one costs with such an effort and number of people..

in what program u make the treatments? keynotes? and also where do u get the images to use for the treatments? something like shotdeck and frameset? thanks

What a gold nugget video, excellent Mark! 😊

Didn’t know this guy was a director

Bro where can I get your fragrance ?!

Substential content, thank you very much!

Bro is there any app or site which helps directer connect with ad agency directly

In India the director hand it over to a Director’s Assistant. Do they do it anywhere else too. I have been working as a DA for 12 years btw.

Budgets for these? 200k?

would love to hear more about directors treatment and script. thanks this is great content and info

Would love to know more about beauty commercials made . For eg camera mostly used , choice of lens, cinematic lens filters , lights, etc etc

Absolutely amazing content!

So so helpful as a blossoming producer. Can you distinguish more producing / directing? I’ll scout the channel!

Jeebas!?! That was an eye-opening video. 😳 Thanks for making me realise I have WAY underestimated this (I’ve spent my life frustrated at how people underestimate what’s involved in a commercial photo shoot and I’ve just done EXACTLY the same thing!). Thanks for humbling me today. 🙏💯😊

Hey, thanks so much for the video, loved it! Looks like a huge and complicated process, where do production/marketing companies usually manage all those assets, photos, briefs, presentations, storyboards and schedules. Would love to find out a little bit more about that, thanks!

Awesome job Mark. Would love to see more content like this.

Nice tips, quick question if no one else has asked this one yet. What's the average time it takes your editor to edit a 60-second video with all the clips on hand & the storyboard next to them?

Would love a template of the brief! What is that font???

Hey Mark, I’d love to see your process on making a documentary if you’re leaning more towards them than the commercials. Great video. Thanks for sharing.

More good nuggets than Sacramento Valley Gold Rush in 1848.

Have you ever just made a commercial on Spec. & presented to a business?

would it be possible to upload or get us an downloadable example of that 180 pg document? is that the something by the end of pre production the directors created?
thanks in advance!

Casting brief is where the ad agency informs you that all couples involving a White woman MUST be accompanies by an Black man, and kids should be mixed race.

Confusion video matter is nothing

Hey Mark, Great Video. Your content is especially helpful to people like me who don't have film school in my country but are very passionate about furthering my career. Quick ask, do you mind sharing a pdf of you pitch deck? Thanks 🙏🏾

Great content, thanks !!

I’ve unfortunately only been on productions where the final product looks nothing like the directors treatment and it really kills me each time because the director treatments do look incredible with clear references similar to your approach in the video but somewhere once the crew is brought it creatively goes off the rails. The only large difference I see from your process verses the shows I’ve worked on are the heavy use of storyboards. And maybe productions lean too heavy into the storyboards and forgets about the director treatment? I would love to hear your viewpoint how to work with boards yet still maintain the directors treatment/creative vision in some way. It seems like those two things should work together but I’ve only seen it work against each other unfortunately. What am I missing? I work on in feature films actually but I’m sure this issue happens in both film and commercials.

I work for a bunch of local brands and would love some content on making small commercials (local, internet) that look and feel more like the bigs on the smaller budgets those clients have

Budget wise we didn't get any talk about it

sometimes the empty timeline overwhelms me, up to now my customers don't have a budget for a clean pre-production, it often has to be quick and I have to improvise again and again.

So the question is, how do you get your basic framework in the postpro?

Man !!
We need more of this videos !!

Imagine world without people in BS jobs:
1. You present the idea step by step
2. Client accept it so you can start
3. Instead of spending 6 months on talking with people with 0 idea how to make anything and then they demand doing everything in 4 days (beacause WE NEED IT ASAP!) you have full time for doing something great
4. Useless people doesn't get paid for being an obstacle
5. Client pay way less and you earn way more at the same time

This was some great insight, thanks for sharing.

What did you use to build the director’s treatment?