Reduce, reuse, recycle your way to content success - Natalie Arney - brightonSEO April 2024

Recorded at brightonSEO April 2024.

In this talk, Natalie discuss how refreshing and repurposing content not only leads to on site content success - including improvements in keyword ranking and traffic - but can also help save valuable time and promote what matters to audiences.

With the deluge of low quality content that is flooding the web, and the often neglected element of content decay, it’s really key for marketers to understand how to improve the quality of and add value to existing content - and how to identify cross-channel content opportunities while doing so (including short-form video).

She will give real-life examples of successful content refreshes, tips on what to refresh, how, and when, alongside giving guidance on what you could use as cross-channel content.

For more information about brightonSEO and to get tickets, visit www.brightonseo.com

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brightonSEO is the biggest search marketing conference in the world and takes place in the UK and US. We give away thousands of free tickets every year and we’d love to see you there. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth analytics, PPC, SEO training courses – so you can up-skill in a specific area of search marketing.

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#brighton #brightonseo #seo #search_engine_marketing #conference #search_engine_optimisation

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