何謂「IKEA」效應

何謂「IKEA」效應

myMKC.com管理知識中心

55 лет назад

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當消費者能自行完成或組裝一件商品時，對於設定商品的「定價」就會變高，願意付更高的金額購買，或是認為這項商品能以更好的價錢賣出。像這種心理現象，我們稱之為「IKEA效應(IKEA effect)」。
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