World Gold Council and GJEPC unveils the “You Are Gold” Campaign

World Gold Council and GJEPC unveils the “You Are Gold” Campaign that attempts to ingrain gold in the millennial culture through relevant stories that revolve around relationships and milestones that deserve to be cherished with gold. The essence of campaign - every moment that makes you, YOU, deserves to be celebrated with gold - is captured effectively with the phrase 'You are gold'. The campaign infuses a modern meaning in the classic narrative of gold, creating a new age culture that respects and embraces tradition but reinterprets it in contemporary ways – akin to the true millennial approach.
#YouAreGold #gold #goldjewellery

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