AO a story behind the logo

The P.A. People, having worked with Tennis Australia on many events over the years, were commissioned by them to provide a physical representation of the AO (brand) device to be used in association with the rebranding of the Australian Open. Tennis Australia was keen to effectively demonstrate the new brand, created by branding agency Landor, who had presented a concept of a 3-metre-high three-dimensional logo.
Tennis Australia arranged some exceptional content, through both Sydney-based animation agency ‘Looper’ and Tennis Australia’s own media team, which brought the logo to life. Without the fantastic content, the screen would have been an elegant sculpture. With the imagery, it became the focus of the entry to the Australian Open Festival in Birrarung Marr and gained a significant level of social media coverage in its own right.
| Video supplied by Landor | Music: Inspired, by Kevin MacLeod, Incompetech. Licensed under Creative Commons: By Attribution 3.0 |

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#Australian_Open #LED_custom_screen

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