For Pre-Spring, Erdem has designed an ode to Englishness. The collection is an expansive wardrobe of classic archetypes, practical and poetic, gently embellished and inverted, worn
with a casual, considered grace. Together they capture the enduring sensibility of how
English women at different times and of different generations have dressed for personal
expression. Photographed in Trafalgar Square, this is a love letter to the London girl.