Why Xiaohongshu? Which brand should definitely consider Xiaohongshu ?
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Compared to the relatively cold way of online shopping on e-commerce platforms, female consumers now prefer a more interactive and satisfactory experience as offered by the Xiaohongshu app. Through KOLs sharing products and recommendations on the platform, consumers feel a greater sense of trust. This also bridges the gap between brands and their customers, building better customer relations.
In this video, our marketing coach, Cynthia will talk about how brands can utilize Xiaohongshu as branding and why brands should definitely consider Xiaohongshu.