Fertiliser that stands its ground

ENTEC®, from Incitec Pivot Fertilisers, is an ammonium stabiliser for nitrogen fertiliser. As a key nutrient for plant health, nitrogen is an important part of Australian growers’ fertiliser plans. When coated with ENTEC, nitrogen stays in the soil and is available to crops for much longer.
Redhanded developed a campaign that owns the nitrogen stabiliser space via ENTEC, targeting the 4,000 sugar cane farms and auxiliary services that influence the industry.
Redhanded chose to speak to cane growers through a topic they all know and love – rugby league. We paralleled the staying power of ENTEC with unbreakable defence in a league game. This was the perfect match for our audience, with 73% of them avid game viewers. It allowed us to demonstrate the top-line benefits of the product in an engaging way, while avoiding getting into the details of a very technical product.

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