How to Target Competing Market Segments, Consumer Insights 5.2

In 1995, James Bond was in trouble. In preparing to launch the new movie Golden Eye, young people wanted to see sex and violence, but older people wanted to see classiness and wit. How could you get both segments to go to the movie? Here's the research and here's why it was so successful.


For more information:

- ‪http://www.FoodPsychology.Cornell.edu
- ‪http://www.MindlessEating.org
- ‪http://www.SlimByDesign.org

Тэги:

#Wansink #Consumer_Behavior #Consumer_Insights #Cornell_Food_and_Brand_Lab #Mindless_Eating #Slim_by_Design #Laddering #Means-End_Chain_analysis #Competing_Market_Segments #James_Bond #fanatics #Golden_Eye #Movies #Pierce_Brosnan #Target_Corporation_(Organization) #Market_Segmentation

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