Episode 14 - Stefanie Bair - Brand Development Manager at Barrell Bourbon

54 года назад

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I talk with Stefanie Bair, Brand Development Manager, at Barrell Bourbon/Barrell Craft Spirits about the intricacies of being an independent bottler that sources whiskey from around the world and creates their own limited release blends. Stefanie gave us a look into the challenges of staff trainings and gives us some pointers on how to approach Barrell products on the shelf of your local. A fascinating conversation and great insight into a growing national brand.
https://www.instagram.com/barrellbourbon
https://www.barrellbourbon.com

From Barrell:
Barrell Craft Spirits, based in Louisville, Kentucky, is an independent blender and bottler of unique, aged, cask-strength sourced whiskey and rum, increasingly being recognized for its blending expertise. We design, produce, and launch Spirits with a focus on what people want now and not what has been successful in the past. This affords us access to some of the most interesting and delicious spirits in the world.

Our goal is to select and blend products that explore different distillation methods, barrels and aging environments, and bottle them at cask strength. Every batch is produced as a limited release and has an intentionally distinct flavor profile.

Barrell Craft Spirits has been highly rated by Whisky Advocate, including Editor’s Choice, and was named Best American Whiskey of 2018 in Forbes by whiskey authority Fred Minnick. We’ve been awarded Best Bourbon twice at the San Francisco World Spirits Competition (SFWSC), once in 2017 and again in 2020. Other SFWSC awards include Best Small Batch Bourbon, Best Small Batch Bourbon over 11 years, Best Small Batch Bourbon 6-10 years and Best Overproof Rum, as well as nine Double Gold medals and seven Gold medals. Our award-winning line of products is currently sold in 43 states throughout the United States.

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