Which Watch Companies Will be Leading in High Horology in the Next 10 Years #496

Just learning here . Certainly no money lol but an endlessly great topic ! Maybe someday a H2 .

Hermes Lune black and white moon watch is one of my top five most desired pieces.

Chanel making good watches is a welcomed addition. Cartier has a niche of jewelry yet good watches. They are aesthetically appealing universally. Chanel maybe would go that way? I am buying a steel medium santos this year. It looks awesome on me.

What’s your thoughts on De Bethune? Do you think they belong to exceptional horology too?

Definitely look towards the brands that are connected with high-end movement producers. They make money producing parts for for other companies, so it helps keep money coming in while they design their masterpieces.

Gronefeld- both brothers started teaching their sons and daughter hopefully they bring new perspective to brand .
Moser - have best base movements developed by Andreas Strehler and Jurgen Lange now modified as per complication by Agenhor but they need to hand finish their movements.
Armin Strom- gaining the momentum now .
Hermes - no comment but they have good modules from Agenhor and Chronode as of now.
Chanel - should build a new inventory now that they have Gauthier, MB and F and has stakes in Journe too
Greubel Forsey - i think they are at crossroads they need some new direction to move forward but they already done legendary watches .
Voutilainen and Strehler their work needs to be documented by someone extensively.
Moritz Grossmann- christian Hutter is a Rockstar she will aim even bigger i think .
FP journe - dont know what happens after his exile he himself said after him brand ceases to exist as he dont want to trade his secrects and teach young lot .
Gauthier - might be interesting as he is an engineer and MBA if Chanel group gives him certain degree of freedom we will see more of his genius in guess.

Great summary and video Bill, I think Moser will definitely be at the front, and we will see more independents getting bought by fashion houses like Channel and Hermes.

Channel own a stake in MB and F recent buy, Max delighted

And how about Parmigiani Fleurier? Their latest Toric edition is top notch.

Grönefeld and Moser are definitely top contenders. They both have a style of their own

Not viewed ur longer videos in a while. Wonderful topic and Bill, you hit the nail on the head. Could not agree with you more on especially the first 3 brands covered. Also agree on Hermes’ when you deep dive into their projection into the horological future.

Of course the likes of Greubel Forsey, Ferdinand Berthoud, as well as the creations of the young guns like Akrivia, etc cannot be ignored but these watches are like the hypercars…and sadly out of reach for most people.

Yes, I agree that the fashion brands (LV and Chanel) are making more than a splash and they will be here to make even more meaningful time pieces for collectors as they challenge the position currently occupied by the likes of Cartier.

Great topic. Made my day with your coverage. Stay well Bill and frens. ❤

Hey Bill, I think you have to talk about Louis Vuitton going forward. They have money, resources, knowledge, brand and desire. They also seem to be supporting the next generation. All the best, Ed

Really agree with you on Moser, I've got to get myself one soon. I am also delighted with your view on High Fashion Brand's endeavors in horology

Does anyone know what's inside the $100k Trump Tourbillon watch? (hideous looking monster)

So which watch companies will be at the forefront of affordable but excellent watches?
Most of these watches presented on this forum are fabulous but out of reach for most of us.

Great content Bill! 😊❤

Great topic and excellent points Dr.!

Seems to me, as more and more skilled watchmakers are developed, they all go into the low numbers/high horological industry. Looking for recognition and financial reward is their prerogative. But I wonder, are they really thousands of dollars more special? You can argue exclusivity yes, but the principles of watchmaking are the same as they were hundreds of years ago. It feels a lot like contemporary art, rearrenging the concept yes, but in a way that only people willing to throw money at them can appreciate. Frankly I am not that impressed. specially when they cost “thousands” of dollars. Perhaps we are at the beginning of the collapse of civilization as we know it, when things don’t make a lot of sense.

Amazing list, Bill. What is the model for that Moritz Grossman ‘world timer’ and how do you call this kind of complication?

These are fine companies, but it is more than likely the usual suspects - Patek and A Lange & Sohne - will be leading the way for the foreseeable future.

Hajime asaoka , ciga , celadon.😊

sorry to bother, but it is and will be hands down GS (spring drive, remontoir tourbillon, main stream movements.....)

Chanel, Hermes, Moser, the future holy trinity..

Market share Patek. Everything else is just dust in the wind.

Thank you Bill for expanding my knowledge Of what to most are luxury watches. I'll never be able to afford them but Horologicaly I fond them fascinating.I don't need to own them to enjoy them. I'm building up my collection of books. and knowledge of high Horology. Thank You!

Good content Bill, but have to push back on Chanel. Like you said, it’s “a womens’ fashion company.” That public perception isn’t likely to change, just b/c they have stakes in a few other brands. Cartier is what Chanel aspires to become, but as the highlanders ⚔️ say “there can be only one!” 😂 By putting respectable movements in their watches, Chanel
is simply throwing good money after bad. The vast majority of their target customers are females (fashion-first) and couldn’t care less about a movement. In fact, many females prefer quartz watches for
the simple convenience, lower maintenance costs, etc.

An obvious choice for me. I think Jaeger will still be up there in 10 years. They really give the impression that they try to innovate. I really want Breguet to take a leaf out of their book.

Side note, Breguet is 250 next year.