GTM 84: Outbound Isn’t Dead: This is How to Reach the Inbox with Stephen Hakami

Stephen Hakami is the Founder and CEO of Wiza – the most accurate way to find verified contact information for B2B prospects. Stephen started the company in 2019 after a sales career of being frustrated with bad data, and set out to build a prospecting tool that’s powered by live LinkedIn data.

Discussed in this Episode:
- The frustration with bad data and the inspiration behind building Wiza.
- The importance of email deliverability and strategies for improving it.
- The recent acquisition of Drift by Salesloft and the topic of consolidation in the sales tech stack.
- Stephen’s journey from sales to CEO, highlighting the value of creative prospecting. 
- The hardest lesson Stephen learned in sales.
- Effective tactics of cold email and deliverability.

Highlights:
0:00 Introduction
5:52 Strategies for email deliverability.
16:37 The journey from sales to entrepreneurship.
11:06 Sales technology and the consolidation.
22:22 Strategies for effective cold emails.
27:32 Understanding your competitors.
30:30 The importance of being a true consultant.
31:35 Redefining your competitors.
34:15 One thing revenue leaders believe to be true that Stephen thinks is bull$***.
37:11 One thing that is working for Stephen/Wiza in go-to-market right now.

Guest Speaker Links (Stephen Hakami):
LinkedIn: www.linkedin.com/in/stephen-hakami-5babb21b0/
Website: www.wiza.co/

Host Speaker Links (Scott Barker):
LinkedIn: https://www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
Today’s episode is sponsored by The ELG Conference, presented by Crossbeam and The ELG Alliance. The smartest companies are embracing Ecosystem-Led Growth, or ELG.

The GTM Podcast
Don’t miss The GTM Podcast dropping every Tuesday discussing true stories and experiences including trials and tribulations in the Go-To-Market world.

Visit us: https://gtmnow.com/
Follow us on LinkedIn: https://www.linkedin.com/company/gtmnow/
Follow us on Twitter: https://twitter.com/gtmfund/

Тэги:

#stephen_hakami #wizza #scott_barker #sales_career #entrepreneur #sales_tools #prospecting #linkedin_sales_navigator #data_accuracy #email_deliverability #cold_email #bounce_rate #email_verification #sales_tech #sales_skills #consolidation #acquisition #ai #failure #success #competitive_analysis #competitors

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