ROLLiN’ is an insurance brand built for younger drivers looking for a more flexible alternative to the often complicated category of traditional insurance. During the current cost of living pinch, the more fun and playful aspects of their lives are the first things this audience sacrifices. To help make up for some of those lost joys, ROLLiN’ launched ‘Times is Tough’ - a weekly coupon book that drops everything from a crate full of classic hip-hop vinyl, cheeseburgers on the regular for a year, to the world’s greatest cereal library.