What is Semantic SEO: How search has changed and what you can do about it.

Semantic search launched in 2013 with the release of Google's Hummingbird. Since then, Google's search engine has become more complex at a rapid rank. The integration of ML, with RankBrain, and NLP, with B.E.R.T, has enabled the search engine to better understand the context of a query and deliver more personalized and targeted results.

In this video, I share what SEOs need to do today to thrive in the age of Semantic Search. I'll discuss the importance of creating machine-readable content using structured data and the power of leveraging linked open data to help search engines better understand your content.


🔔 Subscribe for more free YouTube tips: https://www.youtube.com/channel/UC4EW...

🎓 Sign up for our course on Schema.org: https://simplifiedsearch.net/

🎬 An Introduction to Structured Data: How Markup Helps Search Engines Understand Context: https://www.youtube.com/watch?v=uwCR9We3JHw

🎬 How to Use Schema.org to Create and Add Structured Data to Your Website: https://www.youtube.com/watch?v=xQeRA-Ojq5c

🎬 Introducing BERT: Google's New AI Algorithm: https://www.youtube.com/watch?v=Rs_jyNKKt9s

Тэги:

#search_engine_optimization #semantic_search #semantic_search_(industry) #semantic_seo #digital_marketing #google_hummingbird_algorithm #rankbrain_google #bert_google #nlp_google

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