How to create magic for customers with Agile Leadership, Agile processes and Agile Innovation. Patrick Dixon, keynote speaker, at the Agile Business Conference. Seizing opportunities and managing risks. How to guard against institutional blindness. Key global trends impacting the economy, demographics, tribal marketing, global supply chains and increasing scale in retailing as well as future of manufacturing. Future of marketing, management and motivation. Big Data and Little Data - impact on retailing. Location-triggered marketing. Impact of sustainability and ethical issues on retail and consumer decisions.