Driving Viral Crowdfunding Success on Kickstarter for AMAZON SELLERS with Dylan Lam (Ep.89)

In this podcast episode, Dylan Lam, owner of Omirank, discusses the importance of diversifying sales channels for Amazon sellers, particularly through Kickstarter.

He outlines the five levels of product development and the future-proof product launch formula his company uses to help clients create viral content.

Lam also shares strategies for driving traffic to a campaign, including group infiltration and targeted ads.

He emphasizes the importance of building an email list for engagement testing and lead conversion.

The host, Eagan Heath, underscores the complexity of the crowdfunding process and the necessity of product uniqueness.

For help with paid social, paid search, or email automation, check out our agency here:
https://www.caravandigital.com/

You can find Dylan Lam from Omirank Marketing Agency here:
https://www.linkedin.com/in/omirank-marketing-agency-b57017239/
https://amazon.omirank.com/
https://amz.omirank.com/fppformula

Timestamps:
00:00 - Introduction
05:19 - Kickstarter launch: storytelling, pricing, analysis, target audience.
06:28 - Pre-launch: validate interest through video or sign-up.
08:09 - Video captures attention, copy convinces backers. Landing page: graphics, benefits, features, credibility.
11:48 - Facebook groups engage Kickstarter audience, gather feedback.
13:03 - Facebook, Google, YouTube ads target and optimize conversion.
17:07 - Launch unique products, minor tweaks create new demand.

Скачать видео