Case Study walk through: Uber Eats Stories

Did you ever need to leave some time for Q&A after each case study?

Hello! Great presentation. I wanted to ask that I am currently a college student and have worked only with small startup but do have some hypothetical UX case studies made. How can I add those in my portfolio highlighting the impact or the changes those would bring in the overall experience.

Although old this video is the best video on how to structure a case study for interviews specifically. Regardless of your level as a designer, I am a senior and I will be taking inspiration from this. Thank you so much Femke for everything you do for the design community! 🖤

hey what's the font used??

What a great case sudy presentation. Really clear story and process. Definitely getting my hands dirty on my next case presentation to come up with such a great one as yours! 🎉

I'm wondering, is the MVP based on assumptions, or did you also performed research upfront? And if so, what types of research did you perform and how did you come to the problem statement? 😊

Super inspiring as I am struggling with how to structure my case study. Thanks Femke!

Link to slides?

curious if you guys did any usability test on this?

Going through your content and I just want to say THANK YOU! This is the best design channel I’ve seen. To actually see real work, not only video descriptions of how to do things is amazing. Great work!

This one really gave me a lot of information. Thank you femke🤍

how to find those cute illustrations which you have used?

Super helpful content Femke! I'm a junior designer trying to learn more about quantifying impact, so I just wanted to ask how did you know that the increase in orders came from your project and not some other variable (e.g. aggressive discount promotions)?

Thank you so much femke. You are such a blessing.

i would like to know why uber eats failed in my country. we have rappi and its been the leader for a few years now. some others came and went out like glovo and uber eats.

Thanks Femke！！！I will watch this video repeatedly to learn how to do make a presentation/storytelling.I think I will learn a lot~❤❤❤

Hey femke, great presentation. Did you try integrating storefront stories on the profile picture kind of thing just like instagram does in form of profile picture strokes?

If the designers design these experiences, engineers implement them and then PMMs market them. What do PMs do? I am so curious to hear what your perspective on the PM role as a designer.

Femke, this is a great use case that demonstrates a real life example and that helps me to put learnings into context. I have learned a lot from your video and I like how it aligns with the double diamond design framework that you discussed in another video.

very well done, and implemented flawlessly.

Love the video! How do you come up with the principles? Do you do some sort of workshop?

This was so informative and interesting!!! Thank you for sharing it with us!!!

Thanks so much!! I learned a lot about how to structure a case study. I am wondering, are there some differences between a case study deck and a deck for UX interview presentation?

Thank you Fem, you really inspire me!. The way you present the ideas, the tone voice. Love your clarity and the confident while you explain the concepts. Thanks again.

Thank you so much for this and your other videos, extremely useful and insightful!

Can't believe there are only 742 likes, (I'm being the 743rd one) this video is worth 100x likes. Your sharing is so valuable. Thank you so much, Femke!

thx for sharing! inspired me to improve my portfolio deck!

So impressive! I have two questions, how long did you spend on this project and do you always create the high fidelity versions of your explorations, as in this presentation? Thanks in advance. Love your content, it has helped me a lot lately ❤

Donde podemos ver tu trabajo ?

Hello love the videos ❤️. Do have a client presentation? (Figma file)

Amazing Content! Love this use case walk through video :)

Excellent presentation and solid work! However, I would like to understand what decisions/designs she made vs. the team and how they came to those decisions. Did they test prototypes with users, or was it created based on internal knowledge/hypotheses then beta tested? I'm always curious how teams handle this.

So much to learn from this video! Thank you Femke!

Do you think the framework that you used in the video to present the design work is efficient & can be followed during case study interviews? By the way, this was really cool and the presentation delivery was on point!⭐

I was just on Uber Eats app today looking for food to order and saw this new stories. Not to offend you, but as a customer myself I found it super annoying and would not want to spend my time looking at them at all. I just want simple, straightforward, let's get this task done. Every app is starting to feel like Tiktok and I honestly hate all social media. It's all just more clutter to have to go around!

Really great content, support from another Product Designer from Toronto. Just wondering what kind of research you guys did to validate the concept, also were you the only designer for this project? Just curious. Thanks and looking forward to more great content from you.

Thank you for sharing this valuable content, I really appreciate it!!

really love your content. But i dont know why i cannot register your mentor session, seems like fully booked on your calendly.

Need to get me some of that background music

I have to ask..... I work for Shopify.... How dd you get that Green commerce pennant 😅😂

Loved this case study walkthrough!

do you have any video on how to create portfolio in figma?

Do you have a template? I'm working on a case study and this would be so helpful 😊

Thank you so much, Femke.

Love it!

The hair.... dayuuum 😍

Femke, this is SO helpful. Thank you for guiding us through the entire process and thank you so much for sharing!

awesome work and very well presented, thanks for sharing ✌🏻

Love how you've simplified presenting Case Studies, Femke. Learnt a great deal from this. Thank you!