What's wrong with the advertising industry's business model? Melt

Melt talks about the business of creativity with Gautam Reghunath, Co-Founder and CEO of one of India’s youngest and buzziest independent shops, Talented.

Founded in 2022, the Bengaluru-based agency has not only carved out a name for itself through its work for brands including Britannia, MakeMyTrip, Swiggy and more, but also continues to make headlines for disrupting the traditional agency business models.

Can running an agency be a high-profit business? How does an agency navigate procurement? And what’s the end goal for Talented? Watch the full video as Gautam reveals it all!

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