Branded Search vs. Non Branded Search: Where Does SEO Fit In?

Why do so many people think they are doing well at SEO when they aren't doing SEO at all? They are not making a distinction between branded traffic and non-branded traffic.

Branded search terms are the name of your company, the name of your CEO, and other terms that directly refer to a business's brand.

Traffic for these terms comes from people who already know a brand and what it does.

This is not SEO.

SEO efforts are focused on attracting non-branded traffic from keywords that describe the company's products, services, or offerings.

It is by ranking for non-branded keywords that businesses are able to spread awareness to new members of their target market and attract leads.

#Nonbranded #SEO #Branded #RevenueZen

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