Revenue Attribution for Accurate Marketing & Sales ROI Tracking - SignalsFromTheOP Episode 60

Industrial manufacturers hesitate to invest broadly in marketing. They haven't traditionally done so, they often don't have accurate tools to measure the actual return of each investment, and they focus primarily on their sales team.

In a world where buying journeys oscillate between channels managed by marketing and others managed by sales, understanding what drives revenue becomes increasingly important to make sure that investments are prudent and effective.

That's the purpose of revenue attribution.

Revenue attribution is the process by which you measure the effectiveness of various marketing and sales activities, tie specific revenue dollars to them, and measure the ROI of each investment.

With accurate revenue attribution reporting, decisions regarding marketing spend become empirical rather than based on gut feeling, anecdotes, and last decade's budgets.

🔗 Related Article Links 🔗
1. Zero-based budgeting for manufacturing marketing - https://www.consiliumglobalbusinessadvisors.com/stages-of-business-development-for-b2b-manufacturers/zero-based-budgeting-for-manufacturing-marketing-industrial-sales

⏳ Timestamps ⏳
0:00 Introduction
0:24 Revenue attribution and why it's important
1:00 Tracking the ROI of lead generation in manufacturing marketing
3:07 Revenue attribution provides management a set of controls to drive predictable revenue
3:45 Complexity in revenue attribution
4:32 Common models for revenue attribution
5:50 Using revenue attribution insights to focus & prioritize investments

Тэги:

#revenue_attribution #B2B_Marketing #Manufacturing_Marketing #B2B_Sales #Capital_Equipment_Sales #Industrial_Sales #Attribution_Report #Predictable_Revenue #Revenue_Growth_Strategies #Revenue_attribution_for_manufacturing_companies #What_is_revenue_attribution? #How_do_I_track_revenue_attribution? #Why_is_revenue_attribution_important? #Using_revenue_attribution_in_industrial_marketing #How_to_improve_manufacturing_marketing_ROI_with_revenue_attribution #Marketing_ROI

Скачать видео