10. Understanding Customer Needs

In theory, Knowing your customer's needs, pain points, and desires is crucial.

In practice, Customers don't know what they want so it's a fool's errand to try and understand the customer.

Offer guarantees
It's much more important to understand what promises the company is capable of keeping.

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Very helpful..thank you

Why we have to deal with customer according to his need? Could any one answer me, plz?

Great visual.

lol here after my teacher sent this link for business class. i'm so bored, oml someone help me :(

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cool, but how do you find customer needs? I imagine that in the example you gave the projectlead didn't start the projectbrief with "I want to improve my reputation".

Great visuals. We had to watch this for my business class at college.

The cartoons are so great that I had to watch this 3 times to fully absorb the content

Perhaps knowing your core value proposition first, then allows you to adjust this, once you know the customer's needs and the challenges they may have in meeting those goals too?  Great content and enjoyed the material!

Amazing - this 2-minute video packs more punch, value and usefulness than many 20 & 30-min you tube videos I've watched this year.

My company asked us to watch this video. Well worth to watch it. Thanks!