7 Art Fairs Later: Essential Tips Every Artist Should Know | Insights from Artist Rafael Lanfranco

In this video, Rafael Lanfranco shares valuable lessons from his experiences at numerous art fairs around the world — though "7 Art Fairs" is more of a metaphor than an exact count. His journey began with a small fair in a shopping mall in Lima, where he connected with a gallerist who later took him to Singapore. The Singapore show was a success, leading him to Tokyo, where he faced the challenges of a more conservative collector base.

In Miami, during Miami Art Week, Rafa explored multiple fairs, discovering new opportunities that better suited his style. Fast forward to 2023, he showcased his work at Rossana Orlandi’s space during Milan Design Week, which, although competitive, opened many doors for him. By 2024, he was exhibiting at SuperStudio in Milan, leading to an invitation to Pitti Immagine Uomo in Florence.

Each art fair taught Rafa new lessons, expanded his audience, and brought valuable exposure and sales. This video highlights the importance of a strategic approach to art fairs for artists at any stage of their careers. I hope you find it helpful!

⏰ TIMESTAMPS
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00:00 Introduction
01:49 First Art Fair
05:29 Selling in Asia
09:27 Miami Art Week
12:58 Big or Small Fairs
15:00 Milan Design Week 2023
20:33 Super Studio 2024
23:22 Pitti Uomo Fair
24:52 How to Stand Out
28:42 Investing in Fairs
31:22 Working with Galleries
34:54 Repeating a Fair
39:53 Pop Up
41:59 Sales Channels
43:52 Building Relationships
47:18 Studio Tour
49:23 Special Thanks

📕 MENTIONED
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Rafa's Artist Website: https://rafaellanfranco.com/
Rafa's IG account: https://www.instagram.com/rafa.lanfranco

🌐 MORE READINGS
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▶ What is an Art Fair: https://veryprivategallery.com/what-is-an-art-fair/
▶ Art Fair for Individual Artists: https://veryprivategallery.com/art-fairs-for-individual-artists/

📧 SOCIAL MEDIA
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▶ Instagram: https://www.instagram.com/veryprivateart/
▶ Twitter: https://twitter.com/VeryPrivate_Art

ℹ️ CHANNEL INFO
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Searching for tips on how to promote your art? You are in the right place! We make videos on selling art online & offline, showing your art, and building a personal brand as an artist - basically all about making a living as an artist. Besides tutorials, we make art vlogs from time to time. P.S. We are based in Spain.

#artfair #milandesignweek #miamiartweek

Тэги:

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