What is happening to Mamaearth? | The Daily Brief #108

Mamaearth is like the Byjus of the beauty industry. Makes shitty products and spends major part of its revenue in marketing and diversifying their product line unnecessarily instead of focusing on improving the quality of existing products.

Appreciate your efforts

Just like Mufti, they showed higher sales just before IPO and now everything is being bought back

How much cash does DIIs have in hand?

Hello Good Morning Zerodha..

Today'story was very informative. Reson for Gold rate fluctuation in present day is explained in very understandable way. Nice one.

Thanking you
Sumant Hegde

Maja avi gayoo ❤

Mama earth is a waste company, i have never invested in their stocks because i tried their products and found that its more of a hype than quality

Good Anurag

From what I have seen mamaearth became famous mostly through influencer marketing. There was a time when both wow skin science and mamaearth were heavily marketing through online influencer channels. Slowly wow promotions came down a lot maybe mamaearth gave better pay then wow. So I tried using hair products from both wow and mamaearth one thing that I noticed is that the hair becomes soft and shiny from the first few washes but over a period of time it started damaging my hair and dryness kicked it a lot. Added to that I started having lot of hairfall. Dn I tried different product for hairfall and dryness issues the product worked for a few weeks and then it again got worsen. Stopped using their products completely and now my hair feels like a breath of fresh air. I even asked few of my friends who were using their products everyone had to say the same thing it damages the hair. This in turn has led to disappointments and a negative feedback has kicked in towards them and many shifted to well established brands again.

Enjoyed the mama earth part

You have mentioned the potential, footwear brands such as Bata and Relaxo hold for investors. Based on the sales and revenue figures posted by them quarter on quarter, and also the way their stocks have performed since the last few years, it seems to say otherwise. Could you please elaborate on that.

Nice shirt anurag!

well summarised

isn't decathlon missing from footwears story ?

The biggest mistake is their product
If your product is not good then the business is definitely going to fail

Mamaearth is a fraudulent company. They resorted to channel stuffing to increase revenue and then write off the returned material.
First of, they don’t manufacture/develop any of their products. It’s a pure marketing company, with zero engineering expertise.

Very informative!

Mamaearth's certain products are really good but not all. I believe this brand and hope they don't die off

Would love an in-depth analysis of the Real Money gaming space as well, similar to the footwear story.