Eventex Creative Series - Roadtrip #withGalaxy by Samsung & Cheil Germany

The most awarded project at Eventex Awards 2022 was Samsung Electronics’s collaboration with Cheil Germany GmbH for their 'Roadtrip #withGalaxy' campaign. Samsung showed the performance of its high-end Galaxy Note 20 phone in a new and smart way for the brand: with the first-ever road trip of Germany's best action athletes, exclusively shot #withGalaxy.

All of the shared content was shared by the athletes as Instagram Stories and posts under the hashtag #withGalaxy. The usual advertising character deliberately took a back seat in favor of an authentic and individual impression of the content, yet Samsung as a brand was always present through the hashtag link and through the images and videos themselves.

🏆2 Platimum Awards
🥇5 Gold Awards
🥈2 Silver Awards
🥉2 Bronze Awards

Read the full story of Cheil Germany and Samsung’s successful brand activation that achieved 72 m reach: https://bit.ly/3tCIOoM
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See all the WINNERS at Eventex Awards 2022: https://eventex.co/winners/

Interested to enter the Global Eventex Awards with your projects or campaigns?
Check out Eventex Awards 2023 - https://eventex.co/
Entries are open!

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