Getting To Yes By Roger Fisher and William Ury - 5 Minute Book Audio Summary with Subtitles

5 Minute Audio Summary of Roger Fisher and William Ury's best-selling book Getting to Yes: Negotiating Agreement Without Giving In.
Link to full book: https://amzn.to/3niUdtA

In this powerful summary, we'll reveal the key principles of Principled Negotiation, an approach that has revolutionized the art of negotiation worldwide. Whether you're looking to improve your professional or personal relationships, these valuable insights will empower you to navigate any negotiation with confidence, grace, and a cooperative spirit.You'll learn how to separate people from problems, focus on underlying interests rather than rigid positions, and generate multiple options for mutual gain. We'll also uncover the critical importance of using objective criteria and mastering your BATNA (Best Alternative To a Negotiated Agreement) to strengthen your bargaining position.By the end of this video, you'll be equipped with the essential tools to transform your negotiation skills and forge mutually beneficial agreements that stand the test of time.

The content 5 Minute Mastermind creates is an original work, created in our own style, voice, and tone. We condense the main points and key take ways from each original work, but our content is limited by the particular format we use. The full length book, Getting To Yes By Roger Fisher and William Ury, offers deeper insight, real-world examples, and references that simply don't fit in this format. For that reason, if you liked this content, we highly recommend you check out the full book: https://amzn.to/3niUdtA.

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