Why Influencers are beating Celebrities | Man behind India's biggest Celebs | SRK, Ranveer & more

In this latest Restless Episode, we introduce you to Dhruv Chitgopekar, the Co- founder of Collective Artist Networks. Dhruv's company manages some of the biggest names in Bollywood as well as prominent figures in the creator economy and notable personalities in the sports industry.

In this episode, we dive deep into the creator economy, exploring the unique challenges creators face, the direction in which the industry is headed, and the transformations the economy has undergone over the years. Dhruv shares invaluable insights on how to become a successful and sustainable content creator, providing a roadmap for those looking to carve out a career in this dynamic field.

Dhruv's story is a must-listen for anyone seeking inspiration and practical advice on pursuing a passion, navigating career paths, and staying motivated throughout their journey. With his extensive experience and deep understanding of the industry, Dhruv offers a wealth of knowledge that is crucial for anyone aiming to thrive in the creator economy.

We discussed:
00:00 - What to expect
01:43 - Evolution of the creator economy over the years
08:49 - Challenges of creator economy
12:03 - Marketing is actually MAFA
14:21 - What is Influence really!? Bollywood vs Creators
20:24 - SRK is the KING of Markerting
21:45 - How to build the right mindset?
25:30 - Bollywood Celebs vs Influencers
29:20 - Bhuvam Bam is a Man of his Craft
31:22 - beyounick is a content king
32:17 - Boman Irani is a student of film!
36:42 - Rise of Content Creators
38:21 - How to become a Content Creator
41:41 - How to stay relevant!
43:14 - How to get brand deals
52:48 - Gap between Brands and Creators
01:07:58 - Rapid Fire Ft. Dhruv

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About RESTLESS
There are millions of people who want to build something of their own but are helpless and don’t know where to start. This is why we decided to document the journey of the globe's top 1%, through RESTLESS. On RESTLESS, Ayush Shukla will host the globe’s greatest success stories and document their secrets to success so that YOU don’t ever have to feel helpless.

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• • •
About Ayush Shukla
Ayush Shukla is the founder of Finnet Media, an influencer marketing and talent management agency that manages most of the country's top influencers and is an entrepreneur at heart. He has worked with 250+ creators and 100+ brands including Amazon, CRED, StockGro, IND Money, Slice, etc. Besides this, Ayush is also an Angel investor interested in sectors like FMCG, Fintech, Creator economy etc.

To Know More,
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Instagram @AyushShukl.a
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Twitter @AyushShukl99
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