What is Penetration Pricing Strategy? | From A Business Professor

Do you know how some companies manage to capture a significant market share almost overnight? Imagine Netflix, providing a low-cost subscription service and quickly amassing a loyal subscriber base. Or consider Xiaomi, the Chinese tech giant that disrupted the smartphone market by selling high-end phones at budget-friendly prices, rapidly expanding its customer base in emerging markets. It's all about the Penetration Pricing Strategy. So what exactly is it? What are its features? What are the real world examples? What types of products or services fit well with this strategy, and does it have any limitations? In this video, I will discuss these questions with you.

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#pricing_strategy #penetration_pricing #Uber #Xiaomi

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