20 Essential Video Marketing Tips From A Production Company Owner

In his book “The Business of Expertise,” David C. Baker has an exercise called “Drop & Give me 20,” where he encourages the owners of creative firms to be ready at any moment to drop 20 expert insights from their field.

In this video, Dave shares 20 important Insights he has gained from 8 years working in video production, and through building a production company that's worked with some of the largest organizations in Canada, and around the world!

We are threesixfive Media. Content creation experts, building community through creativity.
–
Our story: https://www.youtube.com/watch?v=va-94yry3V0&t=44s

Chapters:

00:00 📖 Intro
01:09 🏆 No.1 Long-form video: Quality trumps brevity
02:31 📱 No.2 iPhone content: Good enough & sometimes better
03:41 🏅 No.3 Understand your goals
05:00 🔎 No.4 Video enhances SEO strategy
06:20 💸 No.5 Quantifying content ROI
10:10 💲 No.6 What does A video cost?
12:21 ✅ No.7 Maximizing shoot value
13:52 ⏳ No.8 Long-term value of content
14:36 📲 No.9 Understanding video orientations
15:47 🪝No.10 You need to hook your audience
16:39 ✍️No.11 Craft great thumbnails and titles
17:56 💪No.12 Great content takes work
18:51 🗝️ No.13 Involve key people early
19:51 🎥 No.14 Speaking on camera is hard
22:36 🕚 No.15 One minute video = 120-150 words
23:40 🧑‍🏫 No.16 Leaving decisions to the pros
25:37 🧠 No.17 Keep your consumer in mind
27:13 🌟 No.18 Huge opportunity on LinkedIn
29:31 💡 No.19 The spotlight effect
30:37 📜 No.20 All of these rules are just guidelines

Thanks for watching!
–
Check out our website: https://www.threesixfive.ca/

Connect with us on social media!
–
LinkedIn: https://www.linkedin.com/company/threesixfive-media/
Instagram: https://www.instagram.com/threesixfive.media/
TikTok: https://www.tiktok.com/@threesixfive.media
–
“The Business of Expertise” by David C. Baker:
https://www.amazon.ca/Business-Expertise-Entrepreneurial-Experts-Convert/dp/1605440604

“How To Grow Your Business With iPhone Video Content”: https://www.youtube.com/watch?v=1qGTjnfr8ks

“Behind the Shot”: https://www.youtube.com/watch?v=nAgulcwIlmo

#videoproduction #halifax #threesixfive

Тэги:

#videoproduction #threesixfive #halifax

Скачать видео