SHIFT Tactic #3: How to Do More With Less – A Timeless Tactic in Any Market

SHIFT Tactic #3

How to Do More With Less – A Timeless Tactic in Any Market




The commercial situation in which the real estate sector has found itself since March 2020 is unprecedented, with both dramatic and immediate effects on the economy, our businesses, and our lives. It has necessitated fast change and a creative mentality in how company is conducted, which has resulted in significant advantages for those who have embraced both.

And, while the status of the real estate market has surpassed earlier expectations, it's critical to retain the same degree of preparation and capacity to achieve more with less - a fundamental approach in Gary Keller and Jay Papasan's SHIFT.




“The strong sales we’re seeing right now are unlikely to continue at this level over the long term, so there will be a market adjustment,” shares Jim Talbot, KW Director of Research. “Granted moving from a ‘blazing-hot market’ to a merely ‘hot market’ may not be too wrenching, but it’s still an adjustment, and anyone who makes plans based on sales continuing at this level (e.g., in hiring buyer agents or leasing team space) may have difficulties.”

To help you stay one step ahead, we’ve outlined SHIFT Tactic #3 below. Familiarizing yourself with it now will help ensure success in the future.




When The Market Turns
As Gary Keller writes in SHIFT, “When the market turns, it is time to roll up your sleeves and for everyone around you to do the same.”

The idea is to ensure the systems and people you employ in your business can be as effective and as efficient as possible.




Start with Your Priorities

Lead generate, capture, and convert to appointments
Present to buyers and sellers and get agreements
Show buyers and market sellers
Write and negotiate contracts
Coordinate the sale to closing
Manage the money

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