Call Out Extension Rules

http://GermanGoogleGuy.com http://www.DanielHildebrandt.de

You want to use Google AdWords Call Outs but you are not sure which rules apply?

You are already using Google AdWords Call Out extension but your ad doesn't show up?

Check out this short video about the rules that you have to follow so that your Call Outs show up!


You are already using AdWords Call Out Extension in your AdWords Account or you are thinking about using them?

GREAT!

The Call Out Extension helps your advertisements to get bigger and draw more attention to your ads. You must follow certain rules though or your ads won’t show on Google.

Did you know that you are not allowed to repeat anything that is in your ad in your Call Out Extension? There is 6 important facts you must know about Call Out Extensions.

Check out the video!


Call Out Extension Rules

https://www.youtube.com/watch?v=UZ4gKSgIDOk
Aloha everybody! This is Daniel, the GermanGoogleGuy and today I wanna talk to you about the new Google Adwords Extension, the Call Out. We’re gonna talk about the rules that come with these callouts. Call Out Rule #1 is that the advertisements on the top and on the bottom can carry callouts. This is not really a rule that applies, but it is important that you know that, because if your advertisements have a lower average position than three, it is more likely that they do not come with callouts. So, average position better than three, callouts = yes. Next rule, 25 maximum per Call Out. So, just line the headline in a regular Google Adwords advertisement, you’re allowed to have 25 characters maximum per Call Out. No repetition. If you have, for example, free shipping announced in your advertisement, then you’re not allowed to announce the free shipping again in the Call Out. I will show you what I mean. This client of mine – Get A Free Estimate – that’s what he has on the website, so if I would use this in the advertisement - which I am not doing right here – but if I would use Free Estimate in the advertisement, I could not use it as a Call Out Extension. The Call Out Extension would not show up if I use this repetition. Next thing: minimum of 2 callouts or none will be shown. This means that you have to have at least two callouts in your account, or in your ad group, or in your campaign. It depends on where you want to advertise your callouts. You have to have at least two or they will not be shown. No symbols allowed. You know that from the Adwords advertisements, there’s no symbols allowed in the advertisements. And last, but not least, non-family, or adult content, isn’t allowed. So, whenever you wanna advertise offline adult entertainment, or adult merchandise or something like that, this is not allowed within Google Call Outs. If you have any questions to callout rules, just hit me up, send me an e-mail or visit my website to find out more about Adwords, Google advertising in general, and online marketing. GermanGoogleGuy.com Have a great day.

Тэги:

#AdWords_(Consumer_Product) #call_outs #call_out_extension #adwords_call_out_extension #call_out_extension_rules #rules_adwords_call_out_extension #rules_call_out_extension

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