Dental Marketing Guy Show SPECIAL (Townies Only)

http://www.dentalmarketingguy.com
In this Episode, we address the current issue of discount dental outlets attempting to compete with your practice on price.

SPECIAL EPISODE – The Coupon Clipper Dentist Threat
Justin Morgan, here. I’m the dental marketing guy, let’s talk about how to protect your practice – and the entire dental industry – from commoditization.

Show screenshot of coupons on DT http://www.dentaltown.com/MessageBoard/thread.aspx?s=2&f=108&t=264861&pg=1&v=0

If this sort of advertising for impossibly cheap dental coupons causes you to lose heart, that’s understandable. Many dentists feel this way. Some dentists fear that the end of value and the race to bottom is upon us. I’ve got some news for you dentists – it is. But not if you do something about it! Let’s talk numbers. Here we see some implants being offered around the cost of the implant itself. Now we can sit here and just try to poke holes in their business model. We can criticize them and say how they must be cutting corners. But where does that leave us once we’re done lamenting? All it did was rob us of the time and cognitive energy it takes to acknowledge this threat.

Worse yet – we could naively laugh it off as a flash in the pan dental racket which won’t last. And of course all those patients will just flock back to your practice and pay full price all over again. Right? Wrong!
Here’s the bitter truth, and I’m not afraid to say it. Because sometimes we need to speak truth to our own tribe: These “doc-in-the-box” outlets which are making dentistry a commodity are a REAL threat to your practice. Every market which seeks to compete on price holds an eventual fate in common…commoditization.

When you’re down the street from these discount dental outlets, don’t allow yourself to become reactive in either extreme. To blow them off as irrelevant is dangerous. To be all doom and gloom and say that dentistry is dead is illogical. Really, the best attitude is both balanced and proactive. Approach this marketing issue by building value with everyone from your current patients, to those who are just curious about seeing a dentist. It behooves you to market directly to all those who may have their case acceptance rates affected by these cheap offers. Which, by the way, is everyone. You may promote a website page which is geared directly to addressing the things that make these discount dental outlets appealing.

On this website page, you may provide an opportunity for patients and prospective patients to learn of the dangers of an offer which is too good to be true. You may then re-target this same audience with emails and videos and social media which remind the patient of the value you bring to them. Value which the discount dentist couldn’t offer, even if he tried. Often, I find the best way to promote the value you and your team provide is to offer your personality on professionally crafted video. With respect to the discount dentist, we should tackle this issue head on. Promote video which shows a number of local or highly accredited doctors advising of the dangers of using such a cheap dentist. Offer a narrative of a horror story, and how you saved this patient from the sloppy work of these discount dentists. Remember, you don’t need to call them names. I don’t suggest you actually call them sloppy, incompetent, or even cheap. But, offer the facts, offer the patients’ story, and then offer 3 top tips on how to avoid being ripped off by a discount dental outlet.

Your patients will refer more confidently and consistently. Your prospects will be more likely to accept treatment from you. And you’ll be on your way to positioning yourself as the alternative to cheap dental work. The dentists they go to when they want work done right.

Find this helpful? I’ve got so much more to share with you! Please subscribe to my YouTube channel so you may get updates on how to attract more patients and position yourself with credibility.

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#dental_marketing #dental_marketing_guy_show #dental_industry #markeitng_for_dentists

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