The Story of Billiken

Professor Lauren Rea takes us to the archives of Billiken, the world’s longest-
running children’s magazine, in Buenos Aires, Argentina. Since 2012, this academic from the Faculty of Arts and Humanities has been immersed in telling the story of this extraordinary magazine with her findings published in the open access Children’s Culture and Citizenship in Argentina: A History of Billiken Magazine, 1919- 2019 (York: White Rose University Press, 2023) and in La historia de Billiken (Buenos Aires: Sudamericana/Penguin Random House, 2024).

In this film, Lauren is joined by her industry colleagues, Euhen Matarozzo, director of Billiken, and Juan Astibia, president of parent company Grupo Atlántida, to discuss how her historical research has impacted on Billiken’s future. Together, they tell the story of the brand’s transition from print to digital and how the adoption of new, more inclusive narratives was led by their collaborative transmedia Great Latin American Women Project.

Credits:
Filmed at Grupo Atlántida in Buenos Aires, Argentina by filmersive
Director: Diego Kompel
Producers: Alan Turek and Euhen Matarozzo
Featuring Lauren Rea, Juan Astibia and Euhen Matarozzo

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