Investment Fridays / Why Ethics Matters in Product Development

⚡ We are kicking the season off with Ms. Roxana-Maria Barbu, PhD, Senior Cognitive and Behavioural Experience Researcher from Macadamian, a Canadian, full-service technology consultancy focused on healthcare solutions and adjunct professor teaching UX research methods at a local college.

Ethical research practices for product development goes a long way in creating a holistic experience that addresses behaviour change and builds consumer trust in a product and brand. In essence, ethics are nothing but principles ensuring the well-being and protection of everyone involved including participants, users, researchers, designers, developers and product owners.

Her #InvestmentFriday chat describes thoughtful ethical considerations for conducting product research that you can start incorporating today!

💜 About Roxana-Maria Barbu

Roxana is a Sr. Cognitive and Behavioural Experience Researcher bringing her passion for human cognition and behaviour change at Macadamian, a healthcare consultancy. She works with clients from ideation to post-deployment, co-creating innovative experiences and compelling digital solutions that are good for people, and for businesses.

Roxana comes from a small village where technology was nothing but science fiction. Her roots in a tech-free world allow her to have a unique perspective between devices, people, and their environment. This has made her a sought-after public speaker and academic where she continues to contribute to the advancement of the field through her publications and thought leadership.

She also serves as an adjunct research professor at Carleton’s Cognitive Science Institute and a professor at Algonquin College’s Human Centered Design Institute allowing her to work closely with students and bridge industry and academia.

Follow her on LinkedIn: https://www.linkedin.com/in/roxanamariabarbu/

Cheers,
UXA

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