What I Wish I Knew Before Starting My Digital Agency

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👉  If you liked this video, check out:  How I Scale Profits Without The Headcount : https://youtu.be/XJfV767A3bc?si=LgUXSuPo4pHCDXQ4
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💥 Join The #1 community for agency owners and service providers looking to escape the traditional agency model to productize their services and monetize their expertise. 👉https://www.skool.com/altagency-basecamp-5084/about
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🚀 Ready to add more leveraged and profitable income streams to your agency like training, consulting and digital products? See how The Collective™ by booking a call with my team 👉 https://get.altagency.com/altmodel-free-training-page

Ever feel like you're stuck building someone else's dream instead of your own?

In this video, I break down 10 lessons from my 10-year journey in the business world, plus a bonus tip I picked up from Kobe Bryant's coach. These nuggets of wisdom are all about helping you create a business that lets you work smarter, not harder, and still live your best life.

If you're ready to shake things up and build a life-first business, you definitely don't want to miss this one!
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Follow Me On:
https://www.instagram.com/gregoryjhickman/
https://www.linkedin.com/in/gregoryjhickman/
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My Story:

☉ 2004-2013: Spent a decade in traditional agencies, working with clients like Pepsi, AT&T, and NY Jets. This was with both agencies and boutique firms before finishing client side at Cabela’s where I hired and managed large and boutique agencies to execute our strategies. Started my own agency on the side.

☉ 2014: Sold my house, quit my job proposed to my now wife, and went all in on my first my first agency. Failed miserably.

☉ 2015-2017: Pivoted and launched [System. ly](http://system.ly/), a marketing automation firm. Grew to about $60-$70k/month serving clients like Dan Martell, Jasmine Star, and Chris Ducker but felt trapped in the traditional agency model that I had just escaped. My mentor Dan told me to get out of the agency model and I did.

☉ 2017: In Feb, accidentally stumbled upon the AltAgency™ model selling my first training and consulting offer. That offer hit a 7-figure run rate in 11 months. Wound down agency revenue to a small number of manageable clients to stay sharp.

☉ 2018-2019: Hit first of many six-figure months with 40%+ profit margins using the new model.

☉ 2020-2022: Doing $1M+ per year but team grew, margins shrank. The stress was overwhelming with constant pressure. Something had to change as I was falling out of love with how we did things.

☉ 2023: Downsized my team, and engineered our business model and my schedule for profit, fun, and freedom. Best profit year to date (47%), took home mid-6-figures in income, working 25 hours a week and clients have been the most happy since we started.

☉ 2024: Team is lean, fun, and highly profitable and doing high 6-figures in income/profit working 3-4 days per week. I take both my kids to and from school every day, mountain bike on Wednesdays and Fridays, and enjoy multiple family vacations each year.

I make these videos to share how the AltAgency™ model works for me and how it’s helped over 800+ other agency owners and service providers escape the trap of the traditional agency. I want to show you how to build a wildly profitable business that gets you paid for your expertise and that serves you, not consumes you.

Let’s blaze a new trail together,
Greg
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⌚️Timestamps

00:00 Model, modify, avoid replicating others' dreams.

05:46 Entrepreneurship lacks clear rules; success is personal.

06:38 Define personal success; avoid adopting others' measures.

12:18 Market yourself and fundamentals always work consistently.

14:47 Rethink success: Quality over quantity, not money.

16:40 Streamline, systematize, automate before hiring more employees.

22:28 Issues often aren't mindset-related; alt agency helps.

23:09 Case study and consultation offer in description.

Тэги:

#greg_hickman #gregory_hickman #productized_services #how_to_productize #altagency #entrepreneur #business

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