How UVU Made $10M In The Shadows

When everyone zigs, they zagged. When everyone came out to play in the light, they waited for the dark. Proud to present our take on UVU's success as a brand with unlimited inspiration and dedication to its core audience. The brand sticks to the entrepreneur like no other, finding ways to unlock its brand density month after month. In a space limited with a low ceiling of product separation, UVU sticks out by making inspiration the key product.

If you are here for the playlist, rock on —
Apple Music: https://music.apple.com/us/playlist/cowboy-in-the-dark/pl.u-9o2WtxWAV8x
Spotify: https://open.spotify.com/playlist/71x4xnE1CgVHdlXZaIqafp?si=45b06ec7cc2f4ea5

If you are here for the moodboard, go create — 
(pinterest board link to be inserted)

If you are here to join me as we experiment with creating stories — 
Read more here: https://campaign-cowboys.beehiiv.com/p/what-is-campaign-cowboys

Timestamps:
0:00 Prequel
1:19 Intro
1:41 Igniting Darkness
3:35 Running with fire
6:15 The Founder
7:57 For Creators, By Creators
10:45 How To — be an icon
12:05 Outro

Credits:
@uvu332
@adigillespie1961
Max Scott: https://www.instagram.com/____________mac____________/

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