How a Tech Guru Became a Pet Care Pioneer

In this episode of the "Create the Life You Want" podcast, Jeremy Ames hosts Jodi Liscio, who shares her journey from a successful 27-year career in information technology to becoming the founder of her own pet care franchise, The Dog Wizard, located in Hilliard, Ohio. Initially drawn to the prospect of reaching a C-suite position, Jodi achieved her goal only to find that it lacked the fulfillment she sought, leading her to pursue a passion-driven career in the pet industry.

Timestamps:
0:00 - Introduction
3:40 - Realizing Corporate Isn't Everything
5:06 - The Turning Point
7:17 - Transition to Entrepreneurship
8:34 - Choosing the Pet Care Industry
10:56 - Family Business Background
13:35 - Exploring Franchise Opportunities
18:19 - Building The Dog Wizard
22:17 - Establishing Business Values
26:21 - Opening and Operating Challenges
32:06 - Marketing Strategies
37:09 - Financial Planning and Funding
45:18 - Learning from Mistakes
53:25 - Future Plans and Advice for Entrepreneurs
1:03:31 - Closing Remarks

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Guidant Financial, sponsor of "Create the Life You Want," is America's leading provider of Rollovers for Business Startups (ROBS). Since 2003, Guidant has assisted over 30,000 small businesses across the U.S. in securing funding to start or grow their companies. With a strong focus on building the American entrepreneurial dream, Guidant Financial offers the tools and resources needed to launch a successful business.

Learn more about Guidant: https://www.guidantfinancial.com

Follow Jeremy on LinkedIn: https://www.linkedin.com/in/jeremyamesentrepreneur

Visit Jeremy's website: https://www.jeremyames.com

#entrepreneurship #businessownership #podcast #createthelifeyouwant #smallbusiness

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