How Central Retail is Emerging as a Frontrunner in Omnichannel and Personalization

With the rolling out of a myriad of digital payment options across the retail landscape, Thailand-based Central Retail Corporation is emerging as a titan in many markets across SEA. David Llamas shares his insights on how to enhance the digital architecture and technological systems that can offer a single, integrated view of customer data across multiple touchpoints according to their purchasing habits.

He dives into:
- Accelerating innovation with AI-driven strategies for higher accuracy in demand forecasting
- Catering to customer needs for optimisation in sell-through rates and minimising shortages!
- Expand your customer reach with new sales channels like LINE
- Supporting the omnichannel experience with automation as well as the ability to interact with them in real-time!

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