Precision Persuasion - Precise Numbers Sell Better

In this Brainfluence Brief, we have a discussion that is both fascinating and actionable with Richard Shotton, author of a book with a unique twist in its subtitle: "16 and a Half Psychological Biases That Influence What We Buy."

In this episode, we explore the intriguing psychology behind using precise numbers in marketing. Precision can significantly boost credibility and believability and make a marketing more effective. Drawing on the pioneering research of psychologist Schindler and real-world data from Uber, Richard illustrates why marketers should avoid round numbers in their claims and pricing. Instead, providing exact, precise figures can convey certainty and knowledge, making your messages more persuasive.

Show Notes, Audio, Text, Resources: https://www.rogerdooley.com/richard-shotton-illusion-choice/
"Illusion of Choice" on Amazon: https://amzn.to/3WWgD2a

Playlist - Brainfluence Briefs: https://www.youtube.com/playlist?list=PLWpwOpolJGdIYUakzmXUh9ejo-3WQrEfB
Playlist - Brainfluence: https://www.youtube.com/watch?v=alMWn-wKc2c&list=PLWpwOpolJGdKD3qDnQ6SPuXcGSI-WBo_4&pp=gAQBiAQB
Playlist - Behavioral Science: https://www.youtube.com/playlist?list=PLWpwOpolJGdICjjWm1theiIj79wzkf0S6

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Roger’s Stuff:
Website: https://www.rogerdooley.com
Neuromarketing: https://www.neurosciencemarketing.com/blog
Forbes: https://www.forbes.com/sites/rogerdooley/

[00:00:00] Intro
[00:00:05] "16 and a half" subtitle psychology
[00:00:18] Deodorant ad number study
[00:00:58] Precise numbers boost credibility
[00:02:04] Marketing with exact numbers
[00:02:41] Precision increases trust
[00:02:45] Persuasive price psychology
[00:03:26] Uber surge pricing experiment
[00:04:13] Precise pricing benefits

Richard Shotton specializes in applying behavioral science to marketing. He has worked in marketing for 23 years and helps brands such as Google, Mondelez and BrewDog with their challenges. He is the author of The Choice Factory, a best-selling book available in 15 languages, which explains how behavioural science can solve business challenges. His latest book, The Illusion of Choice came out in March 2023. He's the founder of Astroten, a behavioral science consultancy. In 2021 he became an associate of the Moller Institute, Churchill College, Cambridge University.

Тэги:

#sales_techniques #how_to_price_your_product_on_etsy #behavioral_science #marketing_psychology #pricing_strategy #Richard_Shotton #precise_numbers #price_psychology #marketing_tips #sales_psychology #persuasion_techniques #Uber_pricing #pricing_psychology #pricing_optimization #psychological_pricing #precise_pricing #sales_conversion #business_psychology #pricing_research #price_optimization #behavioral_marketing #precision_persuasion #sales_tips_to_close_the_deal

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