Managing Multiple Brands in the Wake of M&A - Episode 5 - The M&A Minute by Finch Brands

When considering the management of multiple brands in the wake of M&A activity, what is the right number of brands? How will brands be managed on the back end of merger or acquisition? Our philosophy is that it is the "fewest number of brands that work." And by that we mean in terms of efficiency, the fewest number of brands to effectively cover the market.

The M&A Minute

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