Brand Packaging - Meaning, Objectives, Importance, Role of Colors in Packaging with Examples

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Brand Packaging is the process of designing and producing a specific package for a product to enhance its value amongst consumers.

Brand Packaging is an important tool in marketing as it helps the product to stand out amidst competitors and create a good impression in the consumer market.

Example – Red can of Coco-Cola

Objectives of Brand Packaging

- Brand identification
- Conveying related information
- Protection during transit
- Easy at-home storage
- Help in product consumption

Brand Packaging & Aesthetics

Customers tend to buy products that are visually appealing or have something extra to them like recycled or eco-friendly packaging material. Brand Packaging Aesthetics helps to target and influence consumers towards a specific brand and product.

Brand Packaging at the Point of Purchase

Effective packaging can create a strong appeal and help to catch the attention of a consumer at the point of purchase.

Example - Ferrero Rocher is considered a luxury product both because of high product quality and carefully wrapped awesome packaging material.

Brand Packaging – Design & Colour

Design and colour have turned out to be vital tools for influencing the customers to a brand’s way of thinking.

Red is associated with durability, passion and anticipation

Example – Coco-Cola, KFC

White is associated with pure and simple

Example - Dove

Orange is associated with optimism and entertaining

Example – Fanta, Nickelodeon

Purple is associated with luxury and pampering

Example – Dairy Milk

Pink is associated with Femininity and glamour

Example - Barbie

Example – Green Beer Bottles

Clear glass allows the UV rays to alter the flavour of the drink hence manufacturers use green bottles to block out the damaging rays.

Example – Kinder Joy

Kinder joy packaging adds an element of surprise amongst its target audience the children.

Example – Apple

Apple prefers clean, compact and simple packaging to focus on its elevated product.

This video is on Brand Packaging and it has the following sub-topics.

Time Stamps

0:00 Introduction to Brand Packaging
00:43 Objectives of Brand Packaging
01:29 Brand Packaging & Aesthetics
01:54 Brand Packaging at the Point of Purchase
02:56 Brand Packaging – Design & Colour
03:34 RED
03:43 WHITE
03:54 Orange
04:08 Purple
04:18 Pink
04:33 Example – Green Beer Bottles
05:06 Example – Kinder Joy
05:43 Example – Apple

Тэги:

#Brand_Packaging #Brand #Objectives_of_Brand_Packaging #Brand_Packaging_&_Aesthetics #Brand_Aesthetics #Brand_Packaging_Design_&_Colour #Brand_Packaging_Design #Brand_Packaging_Design_Colour

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